Median Household Income
$109,377 ± $5,003
Median Home Value
$868,000 ± $26,665
Median Gross Rent
$2,348 ± $76/mo
Per Capita Income
$47,841
Poverty Rate
9.2%
Unemployment Rate
4.6%
Homeownership Rate
63.7%
Bachelor's Degree or Higher
43.8%
Median Age
36.8
Average Commute
21 min
Households
31,350
Veterans
4,104
Population Over Time
San Marcos grew 8.1% from 2014 to 2024.
2014
87,808
2016
91,479
2018
94,709
2020
96,219
2022
94,360
2024
94,882
Population by Race & Ethnicity
White
50.6%
Hispanic or Latino
36.8%
Black or African American
1.3%
Asian
11.8%
Nearby Cities in California
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024. Estimates carry a margin of error (shown as ±) inherent to ACS's sample-based methodology.