Median Household Income
$55,217
Median Home Value
$233,000
Median Gross Rent
$829/mo
Poverty Rate
20.2%
Unemployment Rate
12.2%
Homeownership Rate
69.3%
Bachelor's Degree or Higher
23.1%
Median Age
37.9
Population Over Time
Santa Cruz County grew 3.5% from 2014 to 2024.
2014
47,250
2016
46,547
2018
46,584
2020
46,594
2022
47,838
2024
48,926
Business & Industry
Santa Cruz County has 1,129 business establishments employing 11,201 people.
Wholesale trade
207
Accommodation and food services
103
Construction
74
Health care and social assistance
74
Other services (except public administration)
69
Professional, scientific, and technical services
52
Real estate and rental and leasing
49
Finance and insurance
35
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.