Median Household Income
$77,485
Median Home Value
$266,500
Median Gross Rent
$1,087/mo
Poverty Rate
10.6%
Unemployment Rate
3.2%
Homeownership Rate
67.8%
Bachelor's Degree or Higher
33.4%
Median Age
40.2
Population Over Time
Wisconsin grew 3.3% from 2014 to 2024.
2014
5,724,692
2016
5,754,798
2018
5,778,394
2020
5,806,975
2022
5,882,128
2024
5,914,872
Business & Industry
Wisconsin has 144,774 business establishments employing 2,642,958 people.
Health care and social assistance
17,592
Accommodation and food services
15,530
Other services (except public administration)
14,764
Construction
14,679
Professional, scientific, and technical services
11,680
Finance and insurance
8,673
Administrative and support and waste management and remediation services
8,048
Wholesale trade
6,489
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Largest Cities in Wisconsin
See all →Milwaukee573,299 people$54,234Madison268,516 people$78,050Green Bay106,846 people$66,206Kenosha99,493 people$71,239Racine77,453 people$57,740Appleton75,133 people$80,483Waukesha70,945 people$83,837Eau Claire69,098 people$67,395Oshkosh66,373 people$62,188Janesville65,669 people$73,446West Allis59,907 people$67,611La Crosse52,043 people$55,866Sheboygan49,805 people$62,927Wauwatosa47,919 people$101,138Fond du Lac44,527 people$62,260Brookfield41,342 people$129,548New Berlin40,387 people$101,091Wausau39,906 people$64,389Menomonee Falls38,610 people$100,238Greenfield37,521 people$70,459Beloit36,642 people$62,663Franklin36,513 people$106,894Oak Creek36,286 people$96,555Sun Prairie35,847 people$90,942Manitowoc34,500 people$63,757West Bend31,682 people$74,076Fitchburg29,826 people$86,516Mount Pleasant27,640 people$91,616Neenah27,309 people$75,374Superior26,562 people$64,216Stevens Point25,549 people$58,031De Pere25,373 people$84,869Caledonia25,277 people$93,152Mequon25,102 people$144,051Muskego25,073 people$112,221Watertown22,978 people$70,107Middleton21,864 people$89,524Pleasant Prairie21,373 people$103,902Germantown20,885 people$100,231South Milwaukee20,678 people$73,427Howard20,022 people$85,477Fox Crossing18,949 people$79,187Onalaska18,837 people$85,867Marshfield18,795 people$58,407Wisconsin Rapids18,783 people$55,253Oconomowoc18,178 people$106,425Menasha18,125 people$64,698Cudahy18,087 people$66,719Kaukauna17,111 people$80,365Ashwaubenon16,939 people$69,667
Counties in Wisconsin
Adams CountyAshland CountyBarron CountyBayfield CountyBrown CountyBuffalo CountyBurnett CountyCalumet CountyChippewa CountyClark CountyColumbia CountyCrawford CountyDane CountyDodge CountyDoor CountyDouglas CountyDunn CountyEau Claire CountyFlorence CountyFond du Lac CountyForest CountyGrant CountyGreen CountyGreen Lake CountyIowa CountyIron CountyJackson CountyJefferson CountyJuneau CountyKenosha CountyKewaunee CountyLa Crosse CountyLafayette CountyLanglade CountyLincoln CountyManitowoc CountyMarathon CountyMarinette CountyMarquette CountyMenominee CountyMilwaukee CountyMonroe CountyOconto CountyOneida CountyOutagamie CountyOzaukee CountyPepin CountyPierce CountyPolk CountyPortage CountyPrice CountyRacine CountyRichland CountyRock CountyRusk CountySauk CountySawyer CountyShawano CountySheboygan CountySt. Croix CountyTaylor CountyTrempealeau CountyVernon CountyVilas CountyWalworth CountyWashburn CountyWashington CountyWaukesha CountyWaupaca CountyWaushara CountyWinnebago CountyWood County
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.