Median Household Income
$83,627 ± $9,536
Median Home Value
$327,600 ± $16,303
Median Gross Rent
$1,107 ± $131/mo
Per Capita Income
$36,945
Poverty Rate
15.1%
Unemployment Rate
3.3%
Homeownership Rate
55.1%
Bachelor's Degree or Higher
44.9%
Median Age
28.6
Average Commute
19 min
Households
5,754
Veterans
455
Population Over Time
River Falls grew 11.1% from 2014 to 2024.
2014
15,050
2016
15,152
2018
15,467
2020
15,870
2022
16,165
2024
16,719
Population by Race & Ethnicity
White
93.5%
Hispanic or Latino
2.0%
Black or African American
0.2%
Asian
1.2%
Nearby Cities in Wisconsin
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024. Estimates carry a margin of error (shown as ±) inherent to ACS's sample-based methodology.